018 - Tony Rossi: Loop | Attacking Disposability: Solutions to our Plastic Crisis Part 1

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You’ve probably seen an explosion in our global obsession with plastic and the many challenges we need to tackle in that department in the past year.

On today’s episode our guest is Tony Rossi from Loop, Tony is the VP, Global Business Development for Loop (a TerraCycle company), a global platform that enables consumer product companies and retailers to shift from a disposable supply chain to a durable one, and to do that in partnership with some of the largest brands in the world, which are, it turns out, the ones that produce the most plastic, which many of us, if you’re buying toothbrushes, toothpaste shampoo and the like, are consuming. Coca cola, Unilever, Nestle, Pepsico, P&G, Danone, Colgate, and so on.

This is awesome! And it’s important.

This is also part 1 of two episodes I wanted to do on the solutions we are creating to our global plastic crisis, in which we cover different aspects of what to do with all this plastic trash that won’t decompose.

The challenges of our time all come down to one thing: a linear use of natural resources, where we haven’t made efforts to understand how the natural world actually works and now nutrients and energy must be put back in the soil, but rather, focused all our efforts on controlling that natural world which day in and day out keeps giving us sunlight energy and all the food that sustains us, until it won’t. It is then, an issue of management. It is a matter of reconfiguring our understanding of how we live, how we consume, and how we understand ourselves, as apex predators on Earth.

I think it’s a good thing that we are obsessed with plastic pollution, that we are obsessed with climate change, and obsessed with redesigning our Homo Sapiens management of natural resources to a circular, regenerative model where the #1 overarching goal is always to protect the natural world.

So this is episode is yet another example to show all of us that It is possible to change reality and tackle very objective problems. We just need to imagine a different role for ourselves, as managers or stewards, of the natural world, roll up our sleeves, and get to work, since there’s a lot to do.

If you are enjoying our content, I would be so grateful if you went to iTunes or Apple Podcasts on your iPhone and gave us 5 stars and a great review, these help us grow and get this information to more people like you who are ready to support this global transformation, and share important knowledge and the stories of the heroes of our time.

Tomas Reyes